http://www.cnn.com/2012/11/26/world/asia/bangladesh-fire-mourning/index.html?c=world&page=1
The sad news spread very fast around Dhaka, Bangladesh when a fire erupted in a Wal-Mart factory Saturday night. Over 100 lives were lost in this tragic event and many people were injured.
Considering a PR practitioner position in this situation,it is important to have a strategic plan for possible threats and the resources need for reaction. Anticipating conflict or crisis and developing a set of demands to follow is always a good way to avoid organizational recovery.
Also, organizations should be honest when confronted with conflict or crisis. According to James Grunig and Todd Hunt, “PR practitioner’s are responsible for the management of communication between an organization and it’s public.” We need to make sure that we communicate well in crisis. Provide a constant communication flow of information, be accessible, place your public first and assist to their questions and reactions, monitor news and media coverage are a few suggestion offered by Timothy W. Coombs when responding to a crisis.
I am only a PR practitioner in practice and can only offer limited advice on controlling conflict when manifested. A recent report stated in the article announces that some 6,000 people die every year in fires in Bangladesh. With this being said, planning for fire outbreaks seems essential.
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