Marketing Trends 2013
Social Media is on the rise and will continue to grow as the main source of communication and time spent for many users. Social media will continue to become more integrated in our lives. As example are the uses of 4-square and Google Check-in feature. As users will want to know where there friends and far-off relatives are while wanting to share their own experiences.
Gossip is a cancer and it can destroy any organization. A large company can literally suffer millions, if not billions from what seems like as simple a thing as gossip. That dragon of negativity sneaks in like a snake at first. It might start with one negative comment, disguised as passion for one's work or life. That comment is passed on to someone who can do nothing about the problem.
The sad news spread very fast around Dhaka, Bangladesh when a fire erupted in a Wal-Mart factory Saturday night. Over 100 lives were lost in this tragic event and many people were injured.
Considering a PR practitioner position in this situation,it is important to have a strategic plan for possible threats and the resources need for reaction. Anticipating conflict or crisis and developing a set of demands to follow is always a good way to avoid organizational recovery.
Also, organizations should be honest when confronted with conflict or crisis. According to James Grunig and Todd Hunt, “PR practitioner’s are responsible for the management of communication between an organization and it’s public.” We need to make sure that we communicate well in crisis. Provide a constant communication flow of information, be accessible, place your public first and assist to their questions and reactions, monitor news and media coverage are a few suggestion offered by Timothy W. Coombs when responding to a crisis.
I am only a PR practitioner in practice and can only offer limited advice on controlling conflict when manifested. A recent report stated in the article announces that some 6,000 people die every year in fires in Bangladesh. With this being said, planning for fire outbreaks seems essential.
In conflict what is stirred is fear that we might choose the wrong and, living, loving, turn to bitterness through disbelief. The song is hollow in the whisper heard by broken shadows, which, fractured, long for right to cleanse and heal through scars that ache and scream conviction. But which is worse? The sacrifice which lets us know a sacrifice was made?
POSTING BY JB MADDAWG
If there's one universal theme that is central to Rankin/Bass' 1964 classic children's television special, Rudolph the Red-Nosed Reindeer, it's conform. Conform, or be exiled to the harsh gulag of society's outer circle, which in this particular case, is an island of freak toys that are ruled over by some kind of flying lion thing. Not good.
A notion struck me the other day that in this day and age there are so many ways to create a chosen representation of yourself. With the use of social media we can easily use a few typical social media techniques to portray ourselves in the light in which we wish to be perceived. A few select status', a couple of choice check-ins, some funny tweets, and a bunch of photos of you doing something ridiculously fun, can make you look like you're having the time of your life.