Originally posted on Market Potential:
Marketing Trends 2013
Social Media is on the rise and will continue to grow as the main source of communication and time spent for many users. Social media will continue to become more integrated in our lives. As example are the uses of 4-square and Google Check-in feature. As users will want to know where there friends and far-off relatives are while wanting to share their own experiences. This public voyeurism will continue to rise as we become more mobile. As interactivity over social media increases, it becomes more important for companies to have a plan for how to handle different comments positive or negative. Speed is the name of the game as users will see a company solving problems rapidly will be a positive. Users continue to use social media as a good means of word-of-mouth.
Originally posted on In The Courts of Royalty:
Gossip is a cancer and it can destroy any organization. A large company can literally suffer millions, if not billions from what seems like as simple a thing as gossip. That dragon of negativity sneaks in like a snake at first. It might start with one negative comment, disguised as passion for one’s work or life. That comment is passed on to someone who can do nothing about the problem. Of course, we all know that misery loves company and before you know it you have a dragon of misconception and misunderstanding seething in the belly of your company, organization, or kingdom.
Don’t you ever think that this dragon has a conscience and won’t sneak it’s ugly head into your upper management. To tell you the truth, that is exactly where he wants to be. If he can capture the few who are at the top he can affect the entire system. That is where the majority of resources are lost.
So the question of the day is, “how do we slay such a monster.” Well, according entrepreneur and leadership speaker Dave Ramsey, “warn the offenders once and fire after.” I know that sounds harsh, but dragons are dragons, and dragons breath fire. And no matter what anyone says fire is not good when you mix it with money. It’s important to define exactly what gossip is:
The sad news spread very fast around Dhaka, Bangladesh when a fire erupted in a Wal-Mart factory Saturday night. Over 100 lives were lost in this tragic event and many people were injured.
Considering a PR practitioner position in this situation,it is important to have a strategic plan for possible threats and the resources need for reaction. Anticipating conflict or crisis and developing a set of demands to follow is always a good way to avoid organizational recovery.
Also, organizations should be honest when confronted with conflict or crisis. According to James Grunig and Todd Hunt, “PR practitioner’s are responsible for the management of communication between an organization and it’s public.” We need to make sure that we communicate well in crisis. Provide a constant communication flow of information, be accessible, place your public first and assist to their questions and reactions, monitor news and media coverage are a few suggestion offered by Timothy W. Coombs when responding to a crisis.
I am only a PR practitioner in practice and can only offer limited advice on controlling conflict when manifested. A recent report stated in the article announces that some 6,000 people die every year in fires in Bangladesh. With this being said, planning for fire outbreaks seems essential.
Originally posted on THE THROWDOWN:
POSTING BY JB MADDAWG
If there’s one universal theme that is central to Rankin/Bass’ 1964 classic children’s television special, Rudolph the Red-Nosed Reindeer, it’s conform. Conform, or be exiled to the harsh gulag of society’s outer circle, which in this particular case, is an island of freak toys that are ruled over by some kind of flying lion thing. Not good.
Originally posted on clairemarianne:
A notion struck me the other day that in this day and age there are so many ways to create a chosen representation of yourself. With the use of social media we can easily use a few typical social media techniques to portray ourselves in the light in which we wish to be perceived. A few select status’, a couple of choice check-ins, some funny tweets, and a bunch of photos of you doing something ridiculously fun, can make you look like you’re having the time of your life. Often the perception of value is believed to be just as important as the actual value.
We interact with each other differently. Instead of the old-fashioned method of a first impression through a personal introduction and follow that through with getting to know a person by spending time with them, we now have the opportunity to ‘sell’ ourselves through our social networks. Some try to resist falling into this trap, while others share far too much and become a product of their own misfortune.
Who can claim they have never been the culprit of initially meeting someone and not followed up with a perusal of their social media accounts?